01Understand
Every second becomes searchable.
Speakers, topics, quotes and claims, timestamped. Brand Memory knows the brand; Market Signal knows the category.
Brand Memory™
Source intelligence
Market Signal™
LYMRICProduct
The product
It thinks before it creates.
Most AI tools start by generating. LYMRIC starts with what it knows: your brand, your source, your rights. Then it runs the whole loop, from footage to publication and back.
00:34:18
Every second becomes searchable intelligence.
18 topics
14 source-backed claims
Seven stages
From footage to the next campaign.
Most tools stop at publishing. This loop keeps going, back to the next shoot.
02Decide
Choose the campaign before spending a minute.
The Scribe proposes up to five directions, scored on brand fit, source strength and market timing. When a source is weak, it says so.
The Scribe™
Objective locked before render
03Create
The campaign, not random clips.
Clips cut to length, reframed and captioned. Posts, stills, newsletter and long-form from one locked plan.
15s · 30s · 60s
Vertical · square · wide
Authority cuts 2–5 min
04Clear
Brand, facts and rights, checked first.
Blocked use cannot publish, not from the app, the API or MCP. Overrides need a reason and are logged.
Source Truth™
Rights Graph™
Rights Gate™
05Publish
Approval to live, no handoff.
The Atelier moves every asset from draft to published. Guest reviewers comment free.
The Atelier™
Channel Preview
Calendar
06Learn
Results become brand intelligence.
Creative DNA ties performance to speaker, hook, length and format, normalised per channel.
Creative DNA™
Normalized per channel
07Direct
It tells you what to film next.
The Content Director writes the next capture brief: who to interview, what to ask, what to capture.
The Content Director™
Capture cards
Every campaign makes the next one sharper.
Brand Memory™
Teach it once. It remembers.
A living model of your positioning, voice, people, claims and rights. It drafts itself from your website, then your team edits it. Versioned, and isolated per brand.
Brand node
v4 · effective 12 Mar 2026
- Audience
- Segments, roles, recurring objections
- Voice
- Tone, cadence, approved and banned vocabulary
- Products
- Names, categories, proof points
- People
- Founders, experts, speakers, identity confidence
- Themes
- Owned narratives and topic territory
- Claims
- Approved statements with linked evidence
- Rights
- Consent, channels, territories, expiry
- Campaigns
- History, objectives, recorded outcomes
- Performance
- Results normalized by channel and variable
- Competitors
- The observed set defined per brand
Forbidden claims3 rules active — output is blocked, not quietly rewritten.
Source Truth™
AI can write. Your brand needs proof.
Every claim keeps its speaker, timestamp and transcript line. Editors click from a post straight to the evidence. Unsupported claims are blocked, never invented.
-
“The implementation gap is where most AI projects fail.”
Amélie Martin Verbatim -
“Most teams get to a prototype and stop.”
Founder interview Faithful paraphrase -
Named a competitor by name.
Interpretation Routed to review -
“We cut deployment time by roughly a third.”
No linked evidence Blocked -
Exportable provenance trail for enterprise audit.
Campaign 7 Trail complete
Tap a card to see its source.
From the source at 00:34:18, Amélie Martin, verbatim.
From the source at 00:41:07, Amélie Martin, interpretation.
From the source at 00:52:30, Amélie Martin, interpretation.
Nearest source segment 01:01:14. No linked evidence, so the claim is blocked.
Rights Graph™ + Rights Gate™
Never publish what you shouldn’t.
Who appears, what they signed, where and how it may run, and when it expires. Rights Gate checks every planned use before approval. Unclear cases go to a person.
Use
Territory
Amélie Martin
Consent on file
Expires 18 Mar 2027
Organic social✓ Allowed
Website✓ Allowed
YouTube✓ Allowed
Paid advertising✕ Restricted
EU + UK✓ Allowed
United States✓ Allowed
Rights Gate
Result:paid Instagram campaign blocked before approval.
01:12:02
Keynote · Session 14
Brand fit 96%
Ask the Oracle · illustrative answers
-
01“Find every approved statement we have made about sustainability.”
4 approved statements
Founder interview 00:12:05, 00:52:30 Claims v4 -
02“Show unused founder clips about AI that still have paid-media rights.”
3 clips
Founder interview 00:34:18, 00:41:07, 00:52:30 Paid ✓ EU + UK unused -
03“Which speakers perform best on real-estate investment topics?”
Amélie Martin
+63% engagement on founder-led videos 38–55 s clips complete best -
04“What can we reuse this week without new approvals?”
6 assets cleared
organic EU + UK no expiry within 30 days
Product vocabulary
Eleven modules. One job each.
- Brand Memory™
- What the brand is, says and may claim.
- Source Truth™
- The evidence behind every claim.
- Rights Graph™ + Rights Gate™
- Who may appear where, checked before approval.
- Market Signal™
- What the category says, and where the white space is.
- The Scribe™
- Campaign directions, scored before anything renders.
- Clip Studio
- The strongest moments, cut, reframed and captioned.
- The Atelier™
- Every asset from draft to published.
- Sponsor Lens™
- Partner exposure across published assets.
- Creative DNA™
- What drives results for this brand.
- The Oracle™
- Your archive, answered with citations.
- The Content Director™
- The next capture brief.
Transcription, captions, reframing and scheduling are included. We don’t call them innovation.